Ezra and Tuba Çetin were born and raised within the fashion industry. From an early age the sisters got involved in the family textile company and then they went on to broaden their knowledge with studies in art and design.
Ezra Çetin studied graphic design at the Bilkent University in Ankara and visual art at the Marmara University in Istanbul, while Tuba Çetin studied visual art at the Bilkent University in Ankara and textile and design at the Yeditepe University in Istanbul. “ezratuba” was founded on 27th October 2006 a designer brand accompanied by the awareness of a multinational brand for women.
"ezratuba etcetura" officially took its place in "Paris Fashion Week"
in 2009/2012 not only as a Turkish designer brand but also as a world brand in the garment industry and couture in terms of position.
It is a brand addressing to A and B+ segments.
“ezratuba” is also one of the rare designer brands who leaps forward across the world in nano-technologies and wearable technologies.
Wearable technology designs created together with US Intel made a tremendous impact throughout the world and it became the face of advertisement campaignsf or 2016 Intel world launch.